Services / Social Media Video
Social media video,
built platform-native.
Platform-native social media video production in Durban — Instagram, TikTok, LinkedIn, YouTube. Content libraries built to publish, not just one-off posts.
01 / Overview
Built for how platforms actually work.
Social media video production Durban brands use to keep feeds fed. Our team produces Reels, TikToks, Stories, YouTube content and platform-native cut-downs — monthly on retainer or per project — built around how each platform's algorithm and audience actually behave.
Hook structure, pacing, captions, sound design — all platform-spec from the cut. Not repurposed broadcast content. Built for scroll.
On Location — Social Media Production, Durban
02 / Why It's Different
Lean-forward. Sound off. Half a second to earn attention.
Broadcast video is watched lean-back, on a big screen, with sound on. Social video is watched lean-forward, on a phone, often with sound off — where the viewer is giving you somewhere between half a second and three seconds to earn the rest of their attention.
That changes everything about how the video is shot, cut, captioned and framed. We build for the format from the first conversation — not as an afterthought in post.
Reels, Stories, feed posts. Hook in the first 3 seconds.
TikTok
Native vertical, trend-aware, sound-on consumption.
Professional, caption-led, thought-leadership formats.
YouTube
Retention curves built into the edit structure.
Feed and Stories formats.
X / Twitter
In-feed video optimised for auto-play.
03 / Libraries, Not One-Offs
You don't need one video. You need a library.
Most brands come to us wanting "a social video." What they actually need is a content library — one shoot day producing ten to twenty usable pieces, formatted for different platforms and scheduled across a content calendar.
That's how we scope most social projects. It's more cost-efficient per asset and gives your social team real stock to work with.
9:16
Vertical — primary format for Reels, TikTok, Stories.
1:1
Square for feed posts.
16:9
Landscape for YouTube.
CC
Captioned masters (burned-in + .vtt).
:06
Hook cut-downs for paid social ads.
04 / Process
Brief to full library in two to three weeks.
Three stages: strategy workshop to align on audience, platform priorities and hook structures — then shoot day to capture everything needed for the library — then multi-format edit to produce every asset in every aspect ratio and version required.
Strategy Workshop
Audience, platforms, hook structures and content calendar aligned before camera comes out.
Shoot Day
One day capturing ten to twenty usable assets across all formats and angles.
Multi-Format Edit
Every asset delivered in every aspect ratio, captioned, and scheduled-ready.
On Location — Social Media Production
FAQ
Common questions.
Typically 10–20 usable assets from one shoot day, depending on the brief. We scope the shoot to produce the library, not the single video.
Yes. Most social clients work with us on a monthly retainer — one shoot day per month producing the next month's content calendar. We offer reduced rates on retainer arrangements.
Yes. We write the hook scripts and brief our editors on the pacing and cut structure for each platform. You review and approve before filming.
Yes. We produce captioned masters in English and can version in Zulu, Afrikaans and other languages. All caption files are delivered as burned-in versions and .vtt files.
First cuts typically within 5 working days of the shoot. Final delivery after one revision round is usually 8–10 working days from shoot day.