Services / Tv Commercial
TV commercial production in Durban.
Durban-based commercial production partner for brands and advertising agencies. TVCs, online commercials and campaign content — agency-side, broadcast-ready.
01 / Overview
TVC production Durban agencies and brands rely on.
Our TVC production Durban team produces 15-, 30- and 60-second TVCs, online commercials and multi-format campaign content from our Durban studio. We work agency-side with creative, account and producer teams on transparent terms — and brand-direct with marketing leads who own their own creative.
02 / Who We Work With
Brands direct. Advertising agencies. Both.
Brands commissioning their own campaigns through a marketing or brand manager — looking for a production company that can interpret a brand brief, develop the treatment and deliver the finished commercial.
Advertising agencies briefing in a production partner — looking for a crew that understands agency workflow, respects the creative team's vision, and delivers to the spec the client has already approved. We work agency-side on transparent terms, without backdoor approaches to end clients.
03 / Four Commercial Formats
Every format. Every platform.
We produce the full range of commercial content — from broadcast TVCs to social-first campaign content.
04 / Agency-Side Working Principles
You own the creative. We execute the production.
We quote transparently and in the format you need — standard agency production quote, line-item breakdown, inclusive of pre-pro, shoot, post and delivery. We work under your timelines and your client approvals.
Local crew rates run 25–35% lower than Johannesburg at the same calibre. KZN locations give visual variety the inland metros can't match. And shooting locally with a post production Durban finishing house under the same roof shaves 5–7 days off national delivery. Every TVC we produce is delivered to SABC technical specification, with copy checked against ASA guidelines.
We sign NDAs before any client-specific information changes hands.
FAQ
Common TVC questions.
A regional TVC for broadcast typically starts from R80,000–R200,000 depending on cast, locations, shoot days and post-production complexity. Digital commercials and social media spots can be produced from R15,000–R50,000.
A TVC is a short-form (15–60 second) paid advertising spot designed for broadcast distribution. A brand film is typically longer (2–10 minutes), narrative-driven, and distributed through owned and earned channels. Both require high production quality.
Both. Audio Visual Lab works directly with brand marketing teams as well as advertising agencies. We are agency-friendly — experienced in working to agency creative direction, scripts, and approval processes, without approaching end clients directly.
Yes. We produce platform-specific content for Instagram, Facebook, YouTube, TikTok, and LinkedIn — including multiple aspect ratios (1:1, 9:16, 16:9) and edits optimised for each platform.
Audio Visual Lab has produced commercial video across FMCG, automotive, financial services, food and beverage, mining, agriculture, retail, healthcare, education, and government sectors.